Across
- 1. International brand known for cruelty-free, natural skincare and body products
- 5. Popular brand that offers plant-based milk in India
- 6. Popular document outlining a product's benefits, competition, and target market before launch
- 7. Indian retail chain offering a range of organic food products under the “Fresho Organic” label
- 10. Indian certification for authentic organic products
- 12. Indian personal care brand known for its herbal and cruelty-free products
- 13. Indian brand that promotes organic farming and Ayurvedic products
- 15. When a company highlights a product’s environmentally friendly benefits
- 17. The primary group a company aims to sell its product to
- 19. Term used for a product's relaunch after a previous failure, often with improvements
- 20. Popular Indian dairy cooperative that recently launched an organic milk range
- 21. Goal of a product launch event, aimed at generating public awareness and initial sales
Down
- 2. Label that signifies a product is free from synthetic chemicals and grown naturally
- 3. Strategy used to create a unique perception of a product in consumers' minds
- 4. Brand that collaborates with Parley for the Oceans to make shoes from ocean plastic
- 8. Global coffee chain that promotes fair trade and ethical sourcing, with organic options
- 9. The specific population that a company is targeting for its new product
- 11. Non-toxic plant that enriches soil and is used as a natural fertilizer in organic farming
- 14. Products like natural beauty items, made without synthetic ingredients
- 16. The first fully organic state in India (6 letters)
- 18. The review of customer needs and competitive products before a new product’s launch