Across
- 1. Creating a brand identity to foster a positive perception of it.
- 3. the first model of a product made before it can be sold
- 8. Building relationships to exchange ideas or information.
- 9. the ability to generate new ideas
- 10. a company's ability to maintain or improve its position against other brands
- 14. something unique
- 15. a place where buyers and sellers meet
- 16. to take something existing and improve it, or to create something new
- 17. a place shared by several people to work
- 18. Money that comes in.
- 19. The amount of money available to start a business.
- 20. the place a brand occupies relative to others
- 21. the ability to make decisions or take charge of a group of people
- 22. A new company with high potential.
- 23. to change the direction of the business if it is not working
Down
- 2. a person who invests Money invested in a business with the expectation of making a profit.
- 4. People who buy a product.
- 5. logo or name by which a brand is identified
- 6. Using materials while considering their environmental impact.
- 7. the profit obtained from a business
- 11. a plan created to achieve a goal
- 12. money or material needed to start a business
- 13. strategies to promote a product
- 19. an organized economic activity to obtain profits by offering a product
