Cruciemprende

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Across
  1. 1. Creating a brand identity to foster a positive perception of it.
  2. 3. the first model of a product made before it can be sold
  3. 8. Building relationships to exchange ideas or information.
  4. 9. the ability to generate new ideas
  5. 10. a company's ability to maintain or improve its position against other brands
  6. 14. something unique
  7. 15. a place where buyers and sellers meet
  8. 16. to take something existing and improve it, or to create something new
  9. 17. a place shared by several people to work
  10. 18. Money that comes in.
  11. 19. The amount of money available to start a business.
  12. 20. the place a brand occupies relative to others
  13. 21. the ability to make decisions or take charge of a group of people
  14. 22. A new company with high potential.
  15. 23. to change the direction of the business if it is not working
Down
  1. 2. a person who invests Money invested in a business with the expectation of making a profit.
  2. 4. People who buy a product.
  3. 5. logo or name by which a brand is identified
  4. 6. Using materials while considering their environmental impact.
  5. 7. the profit obtained from a business
  6. 11. a plan created to achieve a goal
  7. 12. money or material needed to start a business
  8. 13. strategies to promote a product
  9. 19. an organized economic activity to obtain profits by offering a product