Across
- 2. Overall goals or targets that the organization aims to achieve as a whole
- 4. Management author who defines organizational values as core philosophies
- 5. Financial, human, technological, and physical assets required to execute an idea
- 6. Desired future image of the company set long-term in an ambitious and motivating way
- 7. Context or surroundings in which a company plays its role and operates
- 12. Group of people or users whose needs a company aims to satisfy
- 13. PERSONA Fictional representation of the ideal customer based on characteristics and needs
- 15. General concepts, philosophies, and beliefs that the organization respects and practices
- 16. Companies offering similar products or services within the same sector
- 19. Strategic agreements and collaborations with other businesses to drive growth
- 20. Responses and opinions from ideal customers used to improve a product or service
- 22. PROPOSITION Differential factor that makes a business offering unique and attractive to customers
Down
- 1. Objective criteria stating goals must be specific, measurable, achievable, relevant, and time-bound
- 3. Process of starting a business or project from an idea to satisfy a market need
- 8. Description of the company's activities and explicit definition of its purpose or reason for being
- 9. Planning tool used to visualize deadlines and time needed for each task
- 10. IDENTITY Visual elements and values like logo and corporate image that characterize a company
- 11. Evaluation that determines if a business idea has real potential for success
- 14. Initial model or preliminary version of a product used for testing and validation
- 17. Group of consumers, potential customers, and competitors where a company operates
- 18. TEST Small-scale market trial performed to evaluate logistics, demand, and satisfaction
- 21. PLAN Structured document serving as a detailed guide for company development and management