Cruise & Spa

2. _______ excursions - Activities available at ports for an additional fee
3. Encouraging guests to upgrade to premium treatments
5. ______ cruise - Special-interest cruise designed for specific groups
6. Process of assessing customer segments for revenue potential. This is a type of analysis
8. Traveler who moves to warmer areas in winter
9. A bundled set of services at a set price
11. ________ price - Cost per cabin for a cruise
12. _____ demand - Period of highest customer demand
14. Group of competitors used for benchmarking performance (hint: This is two words)
17. Predicting future occupancy levels using historical data
20. Expense associated with attracting each new customer. This is a type of cost.
22. ______ turnover - Time taken to prepare a cabin for the next guest

1. Offering a higher-value service than initially intended
4. Guests staying for an extended period, typically more than a week (hint: This is two words)
7. Income from additional services beyond the basic package. This is a type of revenue.
9. Payment model where customers pay for each use individually (hint: This is four words)
10. Free or discounted rate offered to attract certain customers
13. Revenue Management Action Plan
15. Market _______ strategy - Pricing strategy to attract new customers by setting lower prices
16. Rate ________ - Consistency in pricing across different distribution channels
18. Percentage of rooms or cabins occupied
19. _______ pace - Rate at which reservations are made over time
21. _______ chef - Renowned chef featured at exclusive dining locations