Across
- 1. This type of marketing includes television and radio commercials, along with specialized ads such as on-screen ads in movie theaters
- 8. the long-term commitment of customers to a company/brand, which is demonstrated by their repeated purchases and engagement with the company.
- 12. a combination of the four controllable factors: product, price, place, and promotion.
- 14. important to making retail stores more welcoming to all customers, including those with disabilities, like customers in wheel chairs or scooters. Ex. wide, easy to maneuver aisles, handicap restrooms and/or handicap parking
- 17. customers those who are most likely to buy from a retailer
- 18. a type of suggestive selling technique that involves recommending additional products that complement a customer's purchase
- 20. A marketing tool that allows retailers to communicate directly with target customers in writing.
- 21. attention given to something or someone by the media
- 22. the activity of producing paid announcements for commercial products and services
- 23. This type of marketing is aimed at specific customers; the goal is to get the customer to take action
- 24. The items or services a retailer sells
- 26. This market strategy involves face-to-face interaction between a customer and a sales associate.
- 28. how retailers present the products they sell in the most attractive way possible in order to drive traffic, create interest, allow customers to make a connection with the products and generate sales.
- 29. Products that are closely related to the main product and are often purchased and used together. Ex. printer/ink cartridges.
Down
- 2. This advertising/marketing form includes cold calls and requested callbacks to customers over the phone to encourage them to buy products/services.
- 3. what a sales associate should do before each shift to look for potential problems in their department/store.
- 4. a sales technique that involves suggesting additional products or services to a customer that are related merchandise to the item they are already purchasing.
- 5. the method used when inventory with an expiration date is rotated and the inventory received first will be the first merchandise to be sold.
- 6. location of where a product is offered (physical and/or virtual)
- 7. How much you sell your product or service for.
- 9. a type of suggestive selling that involves getting the customer to purchase an upgraded version of the item they are already purchasing or the same item in a larger quantity.
- 10. This form of marketing is also called keyword advertising or pay-per-click.
- 11. displays that are placed at the end of the store aisles.
- 13. schematic diagrams that visually represent the way in which merchandise should be displayed on the sales floor
- 15. shorter-term activity that offers an incentive for customers to make a purchase, such as a weekly ad with featured sale items
- 16. This retail merchandising strategy puts small relatively low-cost items placed near the cash register
- 19. the action of promoting the sale of products and services
- 25. strategy used by a retailer to make a product or service more appealing to customers and generate sales
- 27. This type of marketing includes advertising in newspapers, magazines, newsletters, signs, weekly retailer ads, and coupons.