CSPs

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Across
  1. 2. The Times is owned by News UK, the company of Rupert ---, for decades one of the most powerful people in the world, not least the UK, where he has used his newspapers for political influence.
  2. 5. The left-wing red-top/tabloid Daily Mirror is owned by ---, a conglomerate which also owns the right-wing Daily Star (tabloid) and Daily Express (mid-market).
  3. 6. Beauty vlogger --- also vlogs under her actual name!
  4. 9. The exam board tend to pick ‘binary opposite’ or contrasting CSPs for each industry, and upmarket --- is certainly a contrast with Reveal, with a much wealthier ABC1 primary female audience – reflected in the lack of attention drawn to the (much higher!) price!
  5. 10. Through Syco, One Direction are ultimately tied to one of the Big --- conglomerates that dominate the global music industry (Sony; think WUS!).
  6. 12. One of the basic differences between the media language of the original 1963 Dr Who and the 2016 spin-off Class is the use of the former’s long --- (the length of time a shot stays on screen before a cut) compared to the latter’s fast-paced editing
  7. 14. Doctor Strange is an example of the media F-word! The --- model has utterly dominated the film industry for decades. Original major hits do occur, but are the exception – and, like Avatar, are typically then developed into a ---!.
  8. 16. The Arctic Monkeys are a classic example of the media C-word, convergence (part of DDC!), using the new media platform --- to self-promote online and become a high level success as an Indie act
  9. 17. The BBC has been attacked by OfCom, 50 years after it was forced to launch R1 to cater to the youth audience, for failing the youth audience – moving BBC3 online-only is now seen as a mistake based on the false assumption that the entire youth audience use time--- for viewing.
  10. 19. As a downmarket tabloid celebrity gossip magazine with a primary C2DE female audience, Reveal is highly price sensitive – the cover price of ---p is prominently splashed over the cover!
  11. 20. The Tomb Raider franchise is notorious for spending so much R+D money on animating the game protagonist’s outsize chest; while it seems to offer a countertype of a female action hero it also leans on the male gaze and gender stereotypes – though the --- Go game has ditched the openly sexualised marketing of the past.
  12. 22. Zoella has a range of businesses linked to her brand, including ---, “New video effects + filter app for iOS”
Down
  1. 1. The Omo ad reflects the wider social context of the conscious campaign by the American establishment to push women to accept a narrow --- role of housekeeping and child-rearing as they had before the factory shortages of WW2, and to give up on professional careers.
  2. 3. The NHS ad is a government campaign to encourage more BAME (black, Asian, ethnic minority) Britons to donate blood, fronted by female grime star ---.
  3. 4. Class was typical of the modern era in being an international co-production between the BBC and BBC --- (which did a much better job of scheduling and promoting the show, which was cancelled after just 1 season!)
  4. 6. Whereas the Zoella Instagram has 1.1m followers, the --- Insta has 9.1m!
  5. 7. Kim Kardashian’s game/app includes tie-ins with prestigious fashion and design labels like ---, whose Olivier Rousteing designed clothes and accessories for the game.
  6. 8. Julie Adenuga DJs on Apple’s --- 1 (which was rebranded as Apple Music 1 in August 2020)
  7. 11. The BBC was forced by government pressure to launch Radio 1 (with the Tony Blackburn kicking it off) as it was failing to serve the youth population, but also to try to smash the --- radio stations like Radio Luxembourg and Radio Caroline, broadcasting without a UK license.
  8. 13. I, Daniel Blake is a social realist movie by the legendary auteur director ---.
  9. 15. The Kim Kardashian --- game has raked in well over $100m since its 2014 launch. It’s a neat example of exploiting the understanding of even modern audiences reflected in the old media ‘uses and gratifications’ theory: fans want to identify with her, engage in escapism and socially interact (arguably the fashion choices in the game/app also cover information – so, all 4 of the PIES categories).
  10. 18. Zoella notoriously sold a 12-day advent calendar for a whopping £---! She has multiple tie-ins with big retail chains like Boots and WH Smith and mass media brands like Richard and Judy, including a range of books as well as make-up products.
  11. 21. The Galaxy ad cleverly uses a mix of nostalgia and the connotations (symbolism) of classic film as timeless/quality by featuring Audrey Hepburn from her 1953 film A --- Holiday (using CGI).