CUSTOMER

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Across
  1. 2. Although personas are based on the characteristics of a real customer, they should be _______.
  2. 4. AUDIENCE PERSONA This outlines a physical member of a target audience.
  3. 6. Is the act of verifying that a specific product is needed
  4. 8. They add richness to target audiences.
  5. 9. Is the collection and analysis of data related to a business’s target market
Down
  1. 1. This usually reflects the desired preferences for specific ways of satisfying a need.
  2. 3. the data and knowledge that researchers gather, analyze, and interpret
  3. 5. While Consumer needs are about "functionality", Consumer wants are about what?
  4. 7. This is what motivates the behavior of people to make a decision in finding a solution.