Across
- 3. you might need to build one of these to empathize with your customers
- 6. splitting up customers into groups
- 7. a moment where your opinion of a brand is formed
- 10. a fixed and universal type of data
- 11. parts of a business which operate independently and avoid sharing information
Down
- 1. this will predict customer behavior more than other metrics.
- 2. any interaction that a customer has with the brand
- 4. the rate at which customers leave your business
- 5. the act of tailoring an experience or communication based on information a company has learned about an individual.
- 8. measures of quantitative assessment
- 9. Steve Jobs said start with the experience and work back towards this