Across
- 3. research is generally numeric in nature and can be statically quantified, measured, analyzed using maximum, minimum, average (mean, median, mode), standard deviation (low or high risk in the market), variance, and slope (amount and speed of change)
- 10. random sample Every member of the population has a known and equal chance of selection.
- 11. research is quick, cost effective, has global reach and interactive
- 12. is the number of steps in the marketing research process
- 14. research involves collecting primary data by observing people, actions, and situations.
- 16. is the systematic process of designing, collecting, analyzing, and reporting data for specific marketing situations.
- 19. data consist of information that already exists somewhere, having been collected for another purpose.
- 20. A segment of the population selected for marketing research to represent the population as a whole.
- 21. research Marketing research to test hypotheses about cause and effect relationship
- 22. research Marketing research to better describe marketing problems, situations or markets, such as the market potential for a product or the demographics and attitudes of consumers
Down
- 1. marketing information system (MIS) helps managers access the right information at the right time to enhance customer value and relationships.
- 2. measure is descriptive in characteristics and cannot be statically analyzed. Qualitative research is generally used to gain an idea or understand any situation, opinions or motivation
- 4. most common instrument, whether administered in person, by phone, by email or online. They are very flexible
- 5. research Marketing research to gather preliminary information that will help define problems and suggest hypotheses
- 6. research, where observers, often anthropologists or psychologists, engage with consumers in their natural environments
- 7. group. Involves small groups meeting with a trained moderator to discuss a product, service, or organization.
- 8. data consist of information collected for the specific purpose at hand.
- 9. The value of marketing information lies in how it is _________
- 13. sample The researcher uses his or her judgement to select population members who are good prospects for accurate information
- 15. Defining the ________ and research objectives is the first step of the marketing research process
- 17. research is best for gathering causal information. It involves selecting matched groups, giving them different treatments, controlling unrelated factors, and checking for response differences to explain cause-and-effect relationships.
- 18. research is the most common method for gathering primary data and is ideal for collecting descriptive information on people's knowledge, attitudes, preferences, or buying behavior.