Across
- 4. includes those who have yet to purchase.
- 5. It refers to the distribution channel systems or sales channel.
- 7. They manufacture complex products that are generally sold by partner organizations
- 8. It involves marketing communication message and tools to promote the product.
Down
- 1. This group consists of those who have formerly had relations with the marketing organization typically through a previous purchase.
- 2. tracks the financial performance of customers.
- 3. It involves ensuring that the customer remains loyal to the organisation.
- 6. It is also known as relationship marketing or customer management.