Customer relationship management

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Across
  1. 6. to take advantage of something that is available
  2. 7. to support or improve something or make it stronger
  3. 8. having a very severe effect, or being extremely limiting
  4. 9. to show that something is very important or worth giving attention to
  5. 13. to accept, admit, or recognize something, or the truth or existence of something
  6. 14. to encourage the development or growth of ideas or feelings
  7. 15. real and not imaginary; able to be shown, touched, or experienced
Down
  1. 1. to completely change a system so that it works more effectively
  2. 2. changing the traditional way that an industry operates, especially in a new and effective way
  3. 3. to make something less harmful, unpleasant, or bad
  4. 4. to start using a plan or system
  5. 5. having to do something, because you are forced to or feel it is necessary
  6. 10. to spread through all parts of something
  7. 11. a very clear or typical example used as a model
  8. 12. which you are born with, or which is present naturally