Across
- 2. a measure of how well a business has met its customers' expectations
- 6. the values and ideals that an organization encourages amongits employees
- 10. all the opportunities that businesses have to connect with customers and reinforce their brand value
- 11. activities and benefits provided by a business to its customers to create goodwill
- 13. advantage
- 14. able to accomplish a task using a minimum amount of time and effort
Down
- 1. focused on customer needs and wants
- 3. word-of-mouth promotion and referrals from a business's current customers to its potential customers
- 4. the customer's preference for a business
- 5. the people who buy goods and services
- 7. respectful and courteous
- 8. correct; error-free
- 9. any paid form of nonpersonal presentation of ideas, goods, or services
- 11. a customer's expression of dissatisfaction
- 12. something required or essential that is lacking