Across
- 3. A specific group of customers aimed at by marketing
- 7. A route used to deliver marketing messages
- 9. A customer who actively promotes your brand to others
- 10. The overall impression a customer forms during interactions
- 12. Marketing effort to increase awareness or sales
- 13. Turning a lead or prospect into a paying customer
- 15. A fictional profile representing your ideal customer
- 17. Any customer interaction with a brand
- 20. The process of shaping the identity of a company
Down
- 1. The level of familiarity consumers have with your brand
- 2. Public perception of a company’s quality and ethics
- 4. Strategy focused on keeping existing customers
- 5. What strong customer relationships build over time
- 6. Ongoing interaction between customer and company
- 8. Helping customers before, during, and after a purchase
- 11. The fulfillment of a customer's expectations
- 14. Speed and quality of addressing customer needs or complaints
- 16. Customer's opinion shared after using a product or service
- 18. Unique feature that sets a product or brand apart
- 19. Abbreviation for systems managing customer relationships