Across
- 5. positive, memorable experience that is more than what the customer expected
- 10. offers customers the opportunity to interact with the multiple options
- 12. interconnected system of approaches for meeting the goal of retailing
- 14. customer with this mindset spends a lot of time checking out products and prices through online sites, visiting different stores,comparing retailers, etc.
- 16. business or person that sells products and services to customers
- 19. customer is loyal to specific stores based on repeated and valued positive customer experiences with a retailer
- 20. a license is granted to another entity to retail a company's products or services "Pizza Hut, KFC"
- 21. a single store or a small chain "Mom & Pop" shops
- 22. ownership is typically limited to a single or small number of owner investors
- 23. buys large quantities of these products directly from the manufacturer and then sells smaller amounts to retailers
Down
- 1. intangible objects, they can't be physically owned
- 2. important to the person to be one of the first to purchase the newest technology, fashion, or car
- 3. attitude and expectations about the experience
- 4. customer views shopping as a fun occasion
- 6. people who purchase goods and services from a business
- 7. customer wants to find out what's trendy before making a purchase
- 8. physical goods that are bought and sold
- 9. integrates the channels to create a seamless consumer experience through the use of technology
- 11. quantifiable information such as household size, resident ages, income, education, occupation, place of residency, etc.
- 13. business owned by shareholders through publicly traded stock "Walmart, Kroger, Target"
- 15. produces finished products
- 17. shopper's mindset allows quick purchase decisions, often for inexpensive items that do not have a high importance to the buyer
- 18. the process of selling products and services to customers to earn a profit