Across
- 1. Brand and Culture: The overall impression gathered from information that is seen, heard, and experienced by customers who encounter a business and its products and services.
- 4. Service: is the help, information, and recommendations that company representatives give to people who explore or buy its products and services.
- 6. Shoppers, are people who purchase goods or services from a business
- 7. Trend Buyer: Buying the newest and coolest items
- 10. Buyer: Quick often inexpensive items
- 12. Customer: They trust and spend more with stores and brands they love
- 13. are a link in the distribution channel, connecting customers with products and services.
- 14. Buyer: Trends and wants what everyone else has
- 16. a license is granted to another entity to sell a company’s products or services in a particular area.Subway, Domino’s Pizza, Wendy’s
- 17. a single store or small regional chain of stores95% of retailers have just one location
- 21. owned by shareholders and have centralized controlWalmart, Kroger, Target, Starbucks
- 22. Company: While limited to a single or small number of owners, these businesses can be large with many retail locationsAlbertsons, Meijer
Down
- 2. (Merchandise) are physical goods that are bought and sold, such as food, clothes, and household items
- 3. (Intangible) can’t be physically owned by the customer. Ex. lawn mowing, hair care, personal training, Uber/Lyft.
- 4. Culture: is the unique way that an organization’s employees interact with each other and with customers. It is the “personality” of the business.
- 5. buys large quantities of products directly from the manufacturer and sells them, in small amounts to retailers to sell to customers.
- 6. Shopper: Studies the data and can take a long time to buy
- 8. Customers are able to interact with multiple options to choose from as they purchase products and services (Ex. Apps, Web, In Store Pick Up, Apps at a Drive through, etc.)
- 9. Shopper: Shopping is a fun activity
- 11. the producer of the product
- 15. The process of selling products and/or services to customers in order to earn a profitPhysical vs Digital Retail Environments:
- 18. Customers have multiple options to choose from to purchase
- 19. promise: is an extension of the company brand, a benefit of doing business with them. The goal is for each customer to have a positive experience.
- 20. brands: are associated with specific merchandise and may be offered at multiple locations