Across
- 4. This shows the number of reward points a customer has earned, helping explain their current rewards status.
- 6. This tells us the average amount a customer spends in a single order. It helps us understand purchasing behavior and identify opportunities to increase basket size.
- 8. This is using customer details, preferences, and history to tailor the interaction so it feels relevant to the customer.
Down
- 1. This indicates the customer's level or relationship with the brand, which may influence service approach or benefits.
- 2. This indicates when a customer was born and can be used for personalized outreach, recognition, or reporting.
- 3. This shows how much a customer has spent with us over time, across all purchases. It helps identify loyal customers.
- 5. This is using customer details, preferences, and history to tailor the interaction, so it feels relevant to the customer.
- 7. This is a central view of the customer, combining key details like contact information, purchase behavior, and engagement to support a seamless experience.