Across
- 2. A customer's perception of a brand's quality and value.
- 3. The process of understanding a customer's needs and wants.
- 5. A visual representation of a customer journey.
- 7. The process of turning customer feedback into actionable insights.
- 13. A group of customers with similar characteristics.
- 14. The act of going above and beyond for a customer.
- 15. A customer's journey from awareness to advocacy.
- 16. A customer's journey through a physical store.
- 17. A customer's emotional connection to a brand.
- 18. The process of collecting and analyzing customer data.
Down
- 1. The act of resolving customer complaints in a timely and satisfactory manner.
- 4. A customer's perception of a brand's reliability and trustworthiness.
- 6. The study of human behavior in relation to products and services.
- 8. A metric that measures customer satisfaction.
- 9. A customer's journey through a digital channel.
- 10. A customer's willingness to recommend a brand to others.
- 11. A customer's overall impression of a brand.
- 12. The feeling of being valued and understood.