Across
- 5. Research done at first hand by a business that generates new information
- 8. a general category where most market research is found in
- 9. How much clients are loyal to a brand
- 10. When a product starts to slow down and competitors catch up
- 12. Targeting a specific segment of the market
- 15. publications of scholarly articles made by professionals
- 16. A group of questions presented to a population in order to know their opinion on specifics
- 17. Development, Introduction, growth, maturity...
- 22. Looking at specific behaviors in order to make a decision
- 24. Characteristics or variables that identify consumers
- 28. The product that is too early or hard to tell if it will be a success or not (BCG)
- 29. a one-on-one meeting made for consultation
- 30. market research that already exists and can be used
Down
- 1. Gathering a group of people in a room to ask them their opinions on certain things (they have to get rewarded)
- 2. made by the government in order to keep the population informed
- 3. When a product's sales peak and are about to go down
- 4. what brands stand for and are perceived for in the market
- 6. Gathering information in order to aid a decision on a business
- 7. A way to keep a product alive in the maturity stage
- 11. sectioning the market in parts depending on certain characteristics
- 13. When the product is already known and has loyal clients
- 14. When the product is being created and thought out
- 18. When a product is introduced to the public
- 19. The product that generates revenue but doesn't grow too much (BCG)
- 20. Highly detailed reports made by professionals in order to study a part of a market
- 21. The product that generates revenue and its in constant growth (BCG)
- 23. The product that isn't generating revenue and isn't growing (BCG)
- 25. found in newspapapers, magazines, media in order to communicate information
- 26. When a product is increasing in sales a lot and beoming popular
- 27. a matrix done by the boston consulting group