Across
- 6. when businesses offer different products or services but still compete for the same customer
- 8. information that has already been collected by someone else for a different purpose
- 9. a strategy where a business sets its prices based on what its competitors are charging, rather than only considering its own costs.
Down
- 1. when businesses offer similar products or services to the same target audience
- 2. information collected firsthand by a researcher for a specific research purpose
- 3. a pricing model where the final price is the sum of the actual costs to produce a product or complete a service
- 4. sets prices based on the customer's perceived value of a product or service
- 5. a strategy where a company launches a new product or service at a low initial price to attract customers
- 7. the process of spreading a product throughout the marketplace to ensure that a large number of consumers can buy it