Across
- 2. An internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked
- 4. Position of your site links on a search engine page for a keyword
- 5. To get the customer to spend more money – buy a more expensive model of the same type of product
- 10. Process by which more than one component of a website may be tested in a live environment
- 11. Keyword used to attract free traffic through search engine optimization (SEO)
- 12. Process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results
- 13. Form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising
Down
- 1. Used in HTML or XHTML documents to provide structured data about a Web page
- 3. To get the customer to spend more money buy adding more products from other categories than the product being viewed or purchased
- 6. Type of performance-based marketing in which a business rewards one or more partners for each visitor or customer brought by them
- 7. Incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page
- 8. No-charge web service by Google check indexing status and optimize visibility of their websites
- 9. Words that customer use on search engines to find your site