Across
- 2. Something distinct or one-of-a-kind.
- 4. Goals set to guide the direction of a project or campaign.
- 7. False beliefs or perceptions that can cloud reality.
- 10. Funds set aside to cover unexpected costs.
- 13. The process of assessing the success or impact of a campaign.
- 14. Position The place a brand occupies in the minds of consumers relative to competitors.
Down
- 1. The core idea or information communicated to an audience.
- 3. A genre that keeps readers guessing with suspense and hidden clues.
- 5. A region rich in culture, often explored in literature and media.
- 6. The specific group targeted by a campaign or message.
- 8. An analysis tool assessing strengths, weaknesses, opportunities, and threats.
- 9. Designer A professional who creates visual content for communication.
- 11. A series of actions aimed at achieving a marketing goal.
- 12. A financial plan that allocates resources for a project.