Across
- 1. the placement of text or graphics on a line (right, left, center, or justified)
- 6. the visually dominant elements in a presentation, the center of interest
- 9. maintaining the same layout and style throughout the publication (fonts, colors, spacing, graphic elements, etc.)
- 11. the distance or area between or around things; used to highlight or give the eye a visual rest
- 12. a design element that can be geometric, natural, or abstract
- 14. the surface quality of a shape (rough, smooth, soft, hard, glossy). Can be physical or visual
- 16. the arrangement of all key parts of a publication without including specific content
- 17. the measure of lightness and darkness in color
Down
- 1. _____ balance: they type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
- 2. the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
- 3. areas on a page with no text or graphics, designed to provide a visual break and to give other elements on the page greater impact. Also known as negative space
- 4. use of elements so they counter each other; creates a product that is in harmony
- 5. a rough draft of the finished publication that shows the major elements of the publication
- 7. the physical or visual size of a publication or an object in the publication
- 8. the use of the same visual effect a number of times in the same project; creates unity
- 10. the differences in values, colors, textures, shapes, and other elements within a presentation
- 13. a named group of character and paragraph formatting that can be applied to text
- 15. the visual path created by the arrangements of elements
- 16. as a design element, can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page