Across
- 2. The management process responsible for identifying, anticipating and satisfying customer requirements profitably.",
- 3. Segmenting markets based on age, gender, income, ethnic background, and family life cycle.","Products targeting women aged 18-34 or services tailored for retirees.
- 4. Equity A measure of the brand's ability to capture consumer preference and loyalty.","High brand equity examples include Apple, Google, and Nike, where customers are willing to pay a premium for their products.
- 7. Segmenting markets by region, country, market size, market density, or climate.","Winter clothing brands focusing on colder regions or stores adjusting their inventory based on local preferences.
- 8. When a want is backed by buying power, it becomes a demand. A person wanting a Maserati and having the financial ability to buy it.
- 9. The value used to exchange for the product, crucial for determining company's profit or survival.
- 10. The channel through which a product is delivered from manufacturer/service provider to the customer.
- 11. Segmenting markets based on social class, lifestyle, or personality characteristics.","Luxury brands targeting high social class individuals or fitness products designed for active lifestyles.
- 14. Segmenting markets based on knowledge, attitudes, uses, or responses to a product.","Loyalty programs targeting frequent buyers or marketing campaigns focusing on first-time users.
- 15. Needs shaped by one's culture and personal preferences.","An American may want a bag of potato chips and a carbonated drink, but someone in Japan may want sushi and a hot green tea.
Down
- 1. Activities to communicate the value of a product and encourage potential customers to buy these products.
- 5. States of felt deprivation including basic requirements essential for humans to survive.,1. Physical needs (food, clothing, warmth, and safety) 2. Social needs (belonging and affection) 3. Individual needs (knowledge and self-expression)
- 6. Life Cycle "The stages through which goods and services pass from the time they are introduced on the market until they are taken off the market.,Introduction, Growth, Maturity, Decline
- 9. A defining factor in a service delivery process, inseparable from the service provided.
- 12. Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
- 13. Proposition The promise of value to be delivered and a belief from the customer that value will be experienced.","A unique feature of Spotify is offering personalized playlists to users, which differentiates it from other music streaming services.