Deca Chapter 2 Vocab

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Across
  1. 2. the practice of dividing your target market into approachable groups
  2. 8. a method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats that shape current and future operations and help develop strategic goals
  3. 9. the amount of an individual's income that is left for spending, investing, or saving after taxes
  4. 10. the process of appealing to an entire market rather than one targeted group
  5. 11. provides an overview of the main points of a larger report
  6. 13. a management-approved expression of the performance threshold(s), requirement(s), or expectation(s) that must be met to be appraised at a particular level of performance
  7. 14. The amount that U.S. residents have left to spend or save after paying taxes is important not just to individuals but to the whole economy.
  8. 15. Location related to buisness
Down
  1. 1. the process of collecting, evaluating, and organizing information regarding an organization's internal and external environments.
  2. 3. Psychographic data includes your buyer's spending habits, hobbies, thoughts, values, and other pieces of their psychological makeup
  3. 4. management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market
  4. 5. a long-term vision outlining a business's value proposition to its customers.
  5. 6. the advertising strategy that a business will implement to sell its product or service.
  6. 7. statistical data relating to the population and particular groups within it
  7. 12. estimates how much your company plans to sell within a certain time period.