Across
- 3. too many purchasing choices force us to make repeated decisions that drain psychological energy whilst decreasing our ability to make "smart" choices (two words)
- 6. specifying in advance how to respond to situations(two words)
- 8. cues in the environment pushing us to behave a certain way, or to focus on some specific aspect (one word)
- 13. when media promotes information they think we want to see (two words)
- 15. occurs at the upper funnel, where there is a difference between the desired and current state of affairs
- 16. when a product doesn't suit us on one dimension, we reject it and move on (three words)
- 17. the choices we make with little or no conscious effort (three words)
- 19. integrating as much information as possible in the decision making process to make a satisfactory decision (one word)
- 22. evaluating the effort required of a decision and varying the amount used(two words)
- 23. the way we pose questions or statements (one word)
- 24. the consumer is more likely to comply with a requirement than make the effort not to (two words)
- 26. the alternatives a consumer knows about (two words)
- 27. allowing a product to make up for shortcomings through excelling in other dimensions(two words)
- 28. deciding for the option with the most positive attributes (three words)
- 29. surveying the environment for relevant data to make a correct decision (two words)
Down
- 1. consumers strongly associating certain products with certain countries (three words)
- 2. a set of beliefs and the way we rank these beliefs in our mind (two words)
- 4. environmental triggers that subtly influence how we think about products we encounter(two words)
- 5. the alternatives actually considered by a consumer (two words)
- 7. processing options by brand; must meet all cutoffs (two words)
- 9. repeat purchasing behavior with a conscious decision to support the same brand (two words)
- 10. a spiral of growing complexity of products due to their features (two words)
- 11. consumer weighs the relative importance of a products attributes to them (three words)
- 12. motivation type that encourages people to focus on their aspirations and goals(two words)
- 14. the dimensions on which we judge competing options (two words)
- 18. selecting the brand that is the best on the most important attribute (two words)
- 20. motivation type that focuses on responsibilities and pushes people to think about avoiding negatives(two words)
- 21. both consumers and suppliers' rate one another's performance after interacting (two words)
- 25. a deliberate change by an organization to modify consumer behavior (one word)
