Across
- 5. A go-to resource for sizing up a business performance & trustworthiness. *Accredited*
- 6. A person or firm who invests in small companies from money pooled from investment companies, large corporations & pension funds (high ROI - Return on Investment).
- 8. A guide of principles desgined to help professionals conduct businesses honestly and with integrity.
- 10. The difference between the selling price of a product or service and the total cost.
- 12. Apparently kind or helpful but portraying a feeling of superiority; condescending.
- 14. A sales technique where an employee asks a customer if they would like to include an additional purchase.
- 17. A person who performs professional, desk, and managerial or administrative work.
- 18. A sales approach that prioritizes open relationships and open dialogues to identify and provide solutions to a customer's needs (hyper-focused on customer).
Down
- 1. Is the process of connecting your product to the customer's needs/wants.
- 2. A working class person who performs manual labor.
- 3. A market strategy in which a firm decides to ignore market segment differences and appeal the whole market.
- 4. A money lender who charges extremely high rates of interest, typically under illegal conditions.
- 7. Rewards, discounts or other special incentives for continuing customers (invest loyalty).
- 9. A combination of factors that can be controlled by a company to influence purchasing (4 P's): Product, Price, Place & Promotion.
- 11. An investor who uses his/her own money to financially support small startups (in exchange for equity).
- 13. An item that is widely acceptable in exchange for goods and services.
- 15. Doing something without having to be told.
- 16. A decision-making model that includes P= Defining the Problem; A= List Alternatives; C= Determine Criteria; E= Evaluate the alternatives; D= Make the Decision.