Across
- 5. A go-to resource for sizing up a business' performance & trustworthiness **Accredited**
- 6. A person or firm who invests in small companies from money pooled from investment companies, large corporations, and pension funds (High Return On Investment)
- 8. A guide of principles designed to help professionals conduct businesses honestly and with integrity
- 10. The difference between the selling price of a product or service and the total cost
- 12. Apparently kind or helpful but portraying a feeling of superiority; condescending
- 14. A sales technique where an employee asks a customer if they would like to include an additional purchase
- 17. A person who performs professional, desk, and managerial or administratitive work
- 18. A sales approach that prioritizes open relationships and open dialogues to identify and provide solutions to a customer's needs (hyper-focused on customer)
Down
- 1. The process of connecting your product to the customer's needs/wants
- 2. A working class person who performs manual labor
- 3. A marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market
- 4. A moneylender who charges extremely high rates of interest, typically under illegal conditions
- 7. Rewards, discounts, or other special incentives for continuing customers (invest loyalty)
- 9. A combination of factors that can be controlled by a company to influence purchasing (4 P's): Product, Price, Place & Promotion
- 11. An investor who uses his/her own money to support small startups (in exchange for equity)
- 13. An item that is widely acceptable in exchange for goods and services
- 15. Doing something without having to be told
- 16. A decision-making model that includes: P=defining the problem; A=list alternatives; C=determine criteria; E=evaluate the alternatives; D=make the decision