Across
- 8. A person who performs professional, desk, and managerial or administrative work
- 10. A sales approach that prioritizes open relationships and open dialogues to identify and provide solutions to a customer’s needs (hyper-focused on customer)
- 12. A decision-making model that includes defining the problem, listing alternatives, determining criteria, evaluating the alternatives and making the decision.
- 13. A guide of principles designed to help professionals conduct businesses honestly and with integrity
- 15. A go-to resource for sizing up a business’ performance & trustworthiness
- 17. is the process of connecting your product to the customer’s needs and wants.
- 18. A combination of factors that can be controlled by a company to influence purchasing: Product, Price, Place & Promotion
Down
- 1. A sales technique where an employee asks a customer if they would like to include an additional purchase
- 2. The difference between the selling price of a product or service and the total cost
- 3. Rewards, discounts or other special incentives for continuing customers (invest loyalty)
- 4. A working class person who performs manual labor.
- 5. Doing something without having to be told
- 6. Apparently kind or helpful but portraying a feeling of superiority; condescending
- 7. a market strategy in which a firm decides to ignore market segment differences and appeal the whole market
- 9. An item that is widely acceptable in exchange for goods and services.
- 11. A moneylender who charges extremely high rates of interest, typically under illegal conditions
- 14. A person or firm who invests in small companies from money pooled from investment companies, large corporations & pension funds
- 16. An investor who uses his/her own money to financially support small startups in exchange for equity