DIARY

1. A type of New Week Placement sample that we start calling on Mondays
4. This pre conversion ______ ______ asks the RSPN to reconsider helping with the ratings, and includes another incentive for the home
6. Name of the Follow-up call type we call once the diary survey week is over
10. MACHINE What is the hit name for Hits 4, 7 and 10
12. These records matched the phone number to the address. These homes get a pre placement letter
13. Name of the Follow-up call type we call before the diary survey starts

2. HIT This call attempt we call the home between 930pm and 10pm local market time
3. This Diary record has an address tied to the phone number
5. A paper booklet sent to households who consent to participate in a one-week survey about radio listening in their area.
7. Name of the Follow-up call type we call during the diary survey week
8. HIT This call attempt we call the home between 930pm and 10pm local market time
9. Special procedures which are implemented in markets with large Black, Hispanic, and/or Young Male populations
11. this is also referred to as the “ice breaker” question
13. These records are matched records that were a prior refusal early in the calling week