Differentiation and Positioning

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Across
  1. 2. Advantage (Clue: Unique qualities giving a company an edge over rivals)
  2. 4. Mapping (Clue: Visual representation of customer perceptions and preferences)
  3. 8. (Clue: Creating distinctions in product offerings to stand out)
  4. 11. Marketing(Clue: Focusing marketing efforts on specific consumer groups)
  5. 12. Campaigns (Clue: Marketing activities to communicate product value)
  6. 14. (Clue: Dividing a market into distinct groups with similar needs)
  7. 15. Campaign (Clue: Marketing efforts to enhance brand perception)
  8. 16. (Clue: Market where products are seen as identical)
  9. 17. (Clue: Reliability, durability, ease of use, and brand reputation)
  10. 18. (Clue: Key tool for differentiation, perception, and image)
Down
  1. 1. Intimacy (Clue: Competitive advantage based on strong customer relationships)
  2. 3. (Clue: Customer perception of benefits relative to costs)
  3. 4. Features (Clue: Factual descriptors of a product and its characteristics)
  4. 5. Share (Clue: Percentage of total sales in a market captured by a company)
  5. 6. (Clue: Performance characteristics communicating product behavior)
  6. 7. (Clue: Establishing a mental image of a product in consumers' minds)
  7. 9. Canvas (Clue: Tool for illustrating competitive factors and relative position)
  8. 10. (Clue: Positive outcomes or need satisfaction from a product)
  9. 13. (Clue: Changing the perception of a product in the market)
  10. 16. Support Services (Clue: Additional services adding value before and after sale)