Digital Design Vocabulary

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Across
  1. 4. Design approach in which content is organized into modules
  2. 6. Research which track eye movement as they view a page of a newspaper or news stories on a website
  3. 8. The spacing between letters in a block of text
  4. 12. The arrangement of elements in a way that emphasizes the most important story on the page
  5. 16. A concept of design in which all of the design elements work with each other to lead the reader on a journey across the page
  6. 17. The size of elements on the page
  7. 19. The white space formed by the margins of two adjoining pages
  8. 21. Design technique that draws attention to the most important story or element on the page
  9. 23. Space in a design that is empty of text or graphics; also called negative space
  10. 24. A concept of design which a design element can guide the reader’s eyes to a certain spot on the page
  11. 25. A story with a large headline, dominant image and at least one alternative story form
Down
  1. 1. Design technique that arranges elements on a page in an invisible line to guide the reader’s eye
  2. 2. Design elements, both visible and invisible, that guide readers eyes, divide content and emphasize certain elements
  3. 3. Design elements that are intended to draw the audience into the written story
  4. 5. The distribution of visual weight within an image, creating a sense of equilibrium and harmony
  5. 7. A creatively designed headline that supports a specific story and design concept
  6. 9. Creates an organizational hierarchy of elements by adjusting fonts, size, colors
  7. 10. The spacing between lines in a block of text
  8. 11. Design concept and the basic structure of a page; margins on all sides, columns
  9. 13. Grouping like things together on a page to signal to give the design a sense of order and organization
  10. 14. The general term for all letterforms
  11. 15. compositional technique where repeating visual elements, such as lines, shapes, or colors, are used to create a strong sense of rhythm, balance, and unity
  12. 18. The space between your margin and the line where the printer will trim the page
  13. 20. A term that describes how light or dark a design’s element is
  14. 22. The relative size of elements on a page and how well they work together