Across
- 3. A pictorial image used to represent an object or facility.
- 4. A short phrase set above the headline.
- 7. The image your eye goes to first when you look at a page.
- 9. Nonprinting gridlines that aid position and alignment of text and graphics.
- 11. The visual element of a page that is most emphasized and first grabs the viewer's attention.
- 12. The end of each text line is on the right edge, leaving the left edge ragged.
- 13. A nonprinting system of vertical and horizontal lines that divide a page into columns and rows.
- 15. A particular size, weight, width, and style of a typeface.
- 18. A systematic visual program that distinguishes an organization or business.
- 19. Line printed at the end to say the text is to be continued on another page.
- 20. Image file format supported by most graphic editing programs, best for complex graphics and photographs.
Down
- 1. The visual communication of a client's message using text and images to represent an idea or concept.
- 2. The line below the major copy of a layout starts.
- 5. Both the left and right edge are aligned together.
- 6. The first letters of the text are on the left edge, leaving the right edge ragged.
- 8. The type of file that is supported by the web and can support animation.
- 10. A set of guidelines that specify how an organization's visual identity is to be established.
- 14. The process of adjusting the space between pairs of letters to make it consistent.
- 16. A series of black and white tones to give a full range of grays.
- 17. The main verbal message of a layout, usually a line of large type.