Across
- 3. Key performance metric tracking visitors who exit quickly (6 letters)
- 6. Optimizing website visibility on search engines (3 letters)
- 7. A type of keyword users enter to find specific content (8 letters)
- 8. Engaging with customers to build loyalty on digital platforms (8 letters)
- 11. Data-driven process used to inform marketing decisions (6 letters)
- 13. Form of marketing through Facebook, Twitter, etc. (6 letters)
- 14. A form of paid digital advertising on search engines (3 letters)
- 16. Approach combining various online and offline channels (10 letters)
- 18. Ethical practice of being honest and open with customers (12 letters)
- 19. User-generated digital materials brands don’t pay for (6 letters)
Down
- 1. Individual segments within a target audience (9 letters)
- 2. Technology involving real-time ad bidding (12 letters)
- 4. Websites like Google Analytics used for tracking (9 letters)
- 5. Creating valuable online materials to attract customers (7 letters)
- 9. Format in which brands often buy ad placements (9 letters)
- 10. Technique to send targeted messages directly to customers (5 letters)
- 12. Popular social site for video and image sharing (9 letters)
- 15. Digital advertising method through influencer collaboration (10 letters)
- 17. Legal requirement for data protection in online marketing (7 letters)