Across
- 3. people who, under the right circumstances, will make a purchase or sign a contract
- 7. the unique identifier used to locate a resource on the internet
- 8. the amount of profit or revenue generated from money spen on advertising
- 9. an inquiry from a potentail customer, typically via a phone call or an online lead form, into a business's products or services
- 13. a content creator who has amassed a large following on social media
- 15. a feature that enables instagram users to browse products and in some cases purchase those products directly on intragram
- 16. a platform for buyers and sellers to come together for buying and selling exchanges
- 18. unsolicited email messages, often from disreputablecommercial enterprises, sent to a list of email addresses obtained through unethical methods
- 19. search engine results page
Down
- 1. those that create and upload ads that meet specification of the display ad network
- 2. a specific word, or combination of words, used to select the searches where an advertiser's ads will appear
- 4. any content that was created by, and is orginal to, the company
- 5. the portion of the email that states the email's content
- 6. software that allows advertisers to targe ads based on a distanced radius from a specific location
- 10. markers that enable an analytics packages to calculate how much time users spend on each page
- 11. full-screen vertical video that appears on Snapchat between Stories or between snaps within a story;the video can last as long as 10 seconds
- 12. a 90-second or shorter video that plays in full screen on Instagram and Facebook
- 14. a comapny that manages the leasing of domain names
- 17. data from a website or mobile application that can provide insights for profitability of webiste.