Digital Marketing

1. The bottom stage of the marketing funnel focused on conversion and purchase decisions.
3. An advertising strategy that targets users who previously visited a website.
7. The Google platform used to create and manage paid search campaigns.
8. A semi-fictional representation of an ideal customer created using research and data.
10. A campaign objective focused on driving visitors to a website.
16. The use of technology to trigger marketing messages or workflows automatically.
18. A Google Ads metric evaluating ad relevance, expected CTR, and landing page experience.
19. A standalone webpage specifically designed to convert visitors from an ad or campaign.
20. The top stage of the marketing funnel focused on awareness.

2. The number of people who see social media content without paid promotion.
4. Words or phrases advertisers bid on in search advertising campaigns.
5. A common content format used on websites for articles and thought leadership.
6. A social media personality brands collaborate with to promote products.
9. The middle stage of the marketing funnel focused on educating and nurturing prospects.
11. The Meta tool used to create campaigns, ad sets, and ads.
12. The metric that measures how often people click an ad after seeing it.
13. The practice of improving a website’s visibility on search engines.
14. The structure and organization of pages within a website that affects navigation and SEO.
15. The underlying goal behind a user’s search query.
17. The marketing model that maps the journey from awareness to purchase.