Digital Marketing

4. websites and platforms for users to interact with computer networking
7. a photo or video posted to a private Snapchat feed
9. defines content on social media that is forever trackable
10. using the brand voice to express personality
11. a mutually beneficial connection between a brand and a celebrity or influencer
12. enticing people to like, follow or subscribe to your brand
14. a post made on Twitter
17. statistics regarding a target market, consisting of age range, gender, lifestyle, etc. of a potential consumer
18. the message related to social media followers which inspires engagement and direct response
19. special offers or promotions on social platforms, to encourage brand following
20. inspiring followers to comment, repost or share your social media content
21. a person typically in the public eye, paid to represent a product or company

1. individuals that become well known and followed on social media platforms
2. strategic release of digital content which brings about the most effective response
3. occurs when a brand aligns themselves on social media with a current event, meant to gain media attention
5. internet technology that aids in the development and launch of social media services
6. purposeful, consistent expression of a brand through words
8. the use of social media to reach a target audience with intent to inform and encourage sales
13. group of consumers that a company aims its marketing strategy towards
15. a person who plans and delivers relevant brand information based on the business goals of a company
16. occurs when a social media audience purchases your product as a result of platform content
21. the ultimate 'hub' of all platforms and content of a social media influencer