Digital marketing

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Across
  1. 4. How an organization and its employees should conduct themselves online
  2. 6. Ultimate goal of digital marketing
  3. 7. standalone web page distinct from your main website that has been designed for a single focused objective
  4. 10. the difference between content and content marketing
Down
  1. 1. Customer service and customer support activities that now take place over the social media network
  2. 2. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers
  3. 3. Process of ensuring that your company's content is effective at generating and nurturing leads, you need to deliver the right content, to the right people, at the right time
  4. 5. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search social media, email, and their websites to connect with their current and prospective customers
  5. 8. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
  6. 9. Practice of increasing the quantity and quality of traffic to your website through organic search engine results