Digital Marketing Ch. 3

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Across
  1. 3. a decentralized digital currency that utilizes blockchain technology.
  2. 5. a business model where retailers or wholesalers offer goods and services online.
  3. 6. original digital assets, like artwork, music, or other digital goods, that are created using blockchain.
  4. 9. paid media in which content follows the form and function of the site on which it is placed, not traditional advertising formats.
  5. 10. sets of rules that are written and stored on the blockchain that are automatically executed once the defined conditions in the contract are met.
  6. 12. a type of community model that is used to obtain needed resources, including financing, by soliciting from a community instead of traditional funding sources.
  7. 15. buying and selling goods and services online.
  8. 18. a business model that offers incentives to partner websites, wherein a website agrees to post a link (through an ad or other content) to a transactional site in return for a commission on sales made as a direct result of the link.
  9. 19. a business model where businesses create value by facilitating interactions between external producers and consumers.
  10. 20. business model that delivers products, services, and content for a set fee.
  11. 21. a business model that brings buyers and sellers together to exchange goods and services, often in exchange for a fee or commission.
  12. 22. business model that delivers services or content on a metered or “pay-as-you-go” basis.
  13. 23. a type of business model that utilizes the network effects of the internet to connect like-minded individuals and groups.
  14. 24. the processes by which a business creates value, provides value to its customers, and captures value in the form of profits.
Down
  1. 1. a shared, immutable ledger that facilitates the process of recording transactions and tracking assets in a business network.
  2. 2. applications, such as smart contracts, that are developed on blockchains.
  3. 4. a description of the customer value delivered to a specific target market.
  4. 7. a business model that bypasses intermediaries such as wholesalers and manufacturers’ reps in the channel of distribution; direct from manufacturer to customer.
  5. 8. intermediaries in channels of distribution that specialize in the capture, analysis, application, and distribution of information.
  6. 11. the first cryptocurrency.
  7. 13. a decentralized blockchain with smart contract functionality. Ether is the native cryptocurrency of the platform.
  8. 14. a quick change from one business model to another. It is usually applied to start-ups that can make rapid model changes that may be impossible for entrenched business models of large enterprises.
  9. 16. the fee required to conduct a transaction on Ethereum. These fees are paid to miners who use their computing power to validate blockchain transactions (i.e., those running the computations).
  10. 17. a business model where businesses create value by controlling a linear series of activities (the classic value-chain mode). The inputs at one end of the chain undergo a series of steps that transform them into a finished product to create value. Value is produced upstream and consumed downstream.