Across
- 3. a page actually seen by a visitor; generally measured as a page being delivered to the visitor, which is not exactly the same thing.
- 4. the process for converting the name of a website into its IP address.
- 5. a number assigned to each device that uses the internet.
- 9. using embedded references that point to other websites to share cookie information across websites.
- 10. a metric that has been identified as an important measure or benchmark of business performance.
- 12. a controlled experiment that helps optimize webpages. The digital marketer creates two (or more) communication pieces (i.e., email, promotion, landing page) and presents one communication to one group and the other communication to the other group. The marketer then compares the results using the proper statistical test to determine which one works best.
Down
- 1. a technique in which a small image is placed on a web page; used in conjunction with a cookie on the user’s computer, the image returns data about user activity on the web page.
- 2. a small text file stored in the user’s browser that is created by a website when a user visits. First-party cookies are designed to only be used by the website that created them (not shared across websites).
- 6. a few lines of code that a website or advertising network places on a user’s computer to store data about the user’s activities on the site. Cookies can be classified as either first-party or third-party depending on how they are used.
- 7. any file, including a graphic, that is requested from a server.
- 8. a time-dependent measure of site use; the amount of time a unique user spends on the site.
- 11. another iteration of byte; this is multiplication by the 7th power of 1,000, or 10^21.