Across
- 5. Integrating a brand naturally into movies, TV shows, or games, like Heineken in James Bond: Skyfall.
- 6. Creating and sharing valuable content to attract and retain a defined audience and drive profitable customer action.
- 8. The tendency of users to ignore banner ads online because they perceive them as irrelevant or intrusive.
- 9. Any output funded or endorsed by a brand owner that promotes brand values and makes audiences choose to engage due to its entertainment, informational, or educational value.
Down
- 1. Video games built around promoting a brand or product, such as Burger King’s Sneak King.
- 2. Collaborating with social media personalities who promote products to their followers through trust and relatability.
- 3. Media a brand fully controls—its website, blog, or app.
- 4. Any marketing platform where a brand pays to display its message, like Facebook Ads or Google Ads.
- 7. Publicity gained from customers, journalists, or word of mouth rather than paid promotion.