Across
- 7. when companies collaborate with popular personalities to promote their products or services
- 8. a mobile application designed by an organization to reflect its unique brand identity, such as its logo, colors, and overall style
- 9. improving a site’s visibility in search results
- 10. video games created by or for a brand to promoted its products, services, or image through gameplay
Down
- 1. a communication platform fully controlled by a company, like its website, social media pages, or newsletters
- 2. a website user's unconscious tendency to ignore elements that look like advertisements, often due to overwhelming exposure to ads and a desire to focus on main content
- 3. a marketing strategy where a brand or product is featured within movies, TV shows, or other media content to increase visibility
- 4. the percentage of viewers who click on a link or ad
- 5. a promotional platform where a company pays to display its content, such as online ads, sponsored posts, or TV commercials
- 6. publicity gained through word of mouth, media coverage, or customer reviews rather than paid promotion