Digital Marketing Crossword

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Across
  1. 2. PPC
  2. 4. Alternative text - the text in HTML code that describes the images on web pages.
  3. 6. Earned placement in search results, as opposed to paid advertisements.
  4. 8. Search engine optimization or the process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines.
  5. 9. Key performance indicator - a measurable value that indicates how well an activity is achieving a goal.
  6. 10. A Cascading Style Sheet or the code that makes a website look a certain way (ex: fonts and colors).
  7. 11. The rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.
Down
  1. 1. A free tool that helps website owners get insight into how people are engaging with their website.
  2. 3. User Experience - The overall feeling users are left with after interacting with a brand, its online presence, and its product/services.
  3. 5. Visits to a website
  4. 7. The order of search results by relevance to the query.
  5. 8. Search engine results page or the page you see after conducting a web search.