Digital Marketing Knowledge Check

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Across
  1. 1. The "feeling" (Positive/Negative) of online mentions.
  2. 3. A thorough review of a brand’s current digital health.
  3. 5. Level of digital sophistication in a brand.
  4. 7. Data driven representation of a target customer.
  5. 9. Seamless customer experience across all digital platforms.
  6. 10. Unmet market need found during an audit.
Down
  1. 2. Any moment a customer interacts with the brand online.
  2. 4. The "Master Plan" that connects goals to digital actions.
  3. 6. A standard used for comparing performance with rivals.
  4. 8. The full path a customer takes from awareness to purchase.