Across
- 2. A Google owned program that is used by advertisers to place ads
- 5. A listing’s position in search engine results
- 7. The first page a user views when they reach your website
- 9. Examples include Google, Bing, Yahoo
- 10. A video sharing website
- 12. Text or image that, when clicked, takes a user to another page or site
- 13. It is a component in determining ad auctions, so having a high score can lead to higher ad rankings at lower costs.
- 17. percentage of how often a keyword appears on a webpage
- 18. It can help your site display rich snippets in the search results page
- 20. It is used in social media
Down
- 1. A social networking website
- 3. It allows advertisers to follow users around in attempts to get the user back to the original site.
- 4. The practice of making changes to web pages to improve visibility
- 6. Advertising system where marketers are charged when users click their ads
- 8. link text which is visible
- 11. The unique address of a webpage
- 14. Websites where users create and share content
- 15. The keyword a user types into a search engine in order to find what they are looking for
- 16. A document that categorizes all relevant pages, posts, files, etc. of a website
- 19. A source of traffic to a website