Across
- 2. The size of one element compared to another
- 5. A specific set of colors used consistently to represent a brand
- 6. The people who are meant to buy or support a product, service, or cause
- 8. Using symbols or images to represent ideas or meanings
- 11. A symbol or design that helps people recognize a brand
- 13. Organizing elements so the most important information is noticed first
- 14. How people interact with a design, such as liking, sharing, or responding
- 15. A top-down drawing that shows how a space is arranged
Down
- 1. The overall look, style, and message that represents a business or organization
- 3. Promoting a product, service, or idea to reach consumers
- 4. The personality or tone a brand uses when communicating
- 7. How different parts of a design relate to each other in size
- 9. Empty space around elements that helps a design look clean and clear
- 10. The overall organization of elements in a design
- 12. When both sides of a design are evenly balanced