DMSM: 7-8-9 (YouTube, Snapchat, TikTok)

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Across
  1. 2. Snapchat ad ________________: Grow awareness, drive video views and re-engage app viewers
  2. 4. ___________ takeover ads: Consume the screen for a few seconds and then return to an in-feed video ad so users can move forward with their scrolling (2 words)
  3. 5. Snapchat was originally launched as this in 2011.
  4. 7. YouTube __________ factors: Watch time & video length and number of subscribers & user interaction
  5. 10. Snapchat ___________:Grow awareness, drive video views, re-engage app viewers
  6. 13. ______hat marketing: Marketing methods that are considered spam and involved trying to outsmart the search engine
  7. 14. Artistic aspects that make up a message, an visual elements
  8. 15. Spiegel & Murphy __________Snapchat where users could share real photos
  9. 18. ___________worth: Snapchat $18.2 billion, TikTok $50 billion
  10. 20. 9____ of small businesses advertise on YouTube
  11. 21. Data-________ app: App that automatically deletes data after a certain time frame
  12. 23. 15 & 60 __________:Preferred length of video ad on YouTube
Down
  1. 1. ___________App marked a shift from long-form content to short-form content.
  2. 3. Snapchat optimal____________: Switching up Snapchat ads weekly
  3. 6. Youngest demographic bases for any social media platform
  4. 8. 2nd most-visited website in the world
  5. 9. Branded _______ ads: Allows businesses to create an ad using their own custom filter and then sharing that on the app
  6. 11. 10 seconds to convey your message; share 'real' moments of users lives.
  7. 12. ___________D'Amelio TikTok influencer who gained 100m followers in 2020
  8. 13. ________hashtag ads: Plays on the desire of the audience to record and share their video with their friend's network
  9. 16. Support or recommendation of
  10. 17. ___________Monthly Users Snapchat 375 million, TikTok 1 billion
  11. 19. _______ads: Video ads displayed within a native news feed while users scroll through their 'For You Page' section
  12. 22. _______ view ads: Virtually the same as brand takeover ads with the exception that they do not cover the entire screen once TikTok users sign into their account