Domain 2 Vocabulary Crossword

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Across
  1. 2. proposition a statement that explains to customers why they should do business with your company
  2. 3. sales channel available online for customers to purchases products
  3. 4. search engine optimization; a marketing tactic to help place websites as the top search results
  4. 5. placing products in retail stores for consumers to buy directly
  5. 8. data firsthand research (surveys, focus groups, interviews, statistical data) the most accurate and reliable
  6. 11. areas where a company is lacking and as a result may hold your company back
  7. 13. a planning tool used to document a company's strengths, weaknesses, opportunities and threats
  8. 14. market the group of customers a company chooses to market its products and services
  9. 15. data that provides statistical information about customers (age, gender, income, etc)
  10. 18. customer acquisition cost; tracking what it costs to acquire new customers
  11. 19. sales process step addressing customer concerns
  12. 20. competitors that sell the same or similar products or services as your company
  13. 21. formula that analyzes that cost to retain a customer
  14. 24. things a company does well
  15. 25. sales process step where a customer decides to purchase a product
Down
  1. 1. data to understand a customer's buying habits
  2. 4. data data collected by other people (articles, newsletters, census info, academic journals)
  3. 6. the payment amounts a company charges for the product or service they sell
  4. 7. anything that could increase sales and grow the company
  5. 9. data that provides companies with customer locations
  6. 10. data from customer information regarding values, personality traits, motivations
  7. 12. step of sales process that would identify potential customers
  8. 14. anything that poses a risk to the company success or growth
  9. 16. competitors that sell different products that your company but are similar enough that the product could satisfy the same need
  10. 17. channels how a business sells its products or services to the end customer
  11. 22. service cultivating and maintaining ongoing, positive interactions for customers
  12. 23. pay per click advertising; lets marketers place ads on website within search engines. The company pays a fee each time the ad is clicked