Dragon's Den

2. Audience The specific group of consumers most likely to purchase a product or service.
7. Introducing new ideas or methods.
10. on Investment (ROI) A measure of the profitability of an investment.
11. Selling Proposition (USP) The factor that makes a product or service stand out from competitors.
12. The group of potential customers for a product or service.
14. Someone who starts and runs their own business.
15. An agreement or bargain.
16. Plan A detailed proposal outlining a business's goals and strategies.
18. Rivalry in business, as for customers or market share.
19. Discussion aimed at reaching an agreement.
20. Research The process of gathering information about consumers' needs and preferences.

1. The total income generated by the sale of goods or services.
3. Money put into a business with the expectation of profit.
4. A presentation or speech to sell an idea or product.
5. Money gained in a business transaction.
6. The total amount of money a business receives from selling goods or services over a specific period
8. The value of shares issued by a company.
9. Point The point at which total cost and total revenue are equal.
13. An early sample or model of a product.
17. The ability of a business to grow and manage increased demand.