Across
- 7. is an action of measuring cause-and-effect. The marketers need to form 2 groups, which are study group and the control group (group in the normal situation).
- 8. market is a market segment selected by a hospitality and travel organization for marketing attention
- 9. market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact
- 10. is how will you develop and communicate these difference
- 13. is the development of a service and a marketing mix to occupy a specific place in the minds of customers within target markets
- 14. is a societal and managerial process by which individuals and groups to obtain what they need and want through creating, exchanging product and value with others
- 15. is a market segmentation methods for tourism and hospitality products and services
Down
- 1. concept is a marketing concepts in marketing orientation
- 2. is a principles of sales and marketing
- 3. of service in tourism and hospitality industry are Intangible, Perishibility, Inseparability, Variability and Lack of ownership
- 4. marketing is the function that links the marketer to consumers and the public through information.
- 5. is a level of prestige has always been attached to travelers
- 6. is a types of promotion mix
- 11. is a function of Distribution Channel
- 12. status meaning buyers can be divided into groups according to their degree of loyalty-hard-core loyal, split loyal, shifting loyal and switchers