Across
- 1. ______segmentation - The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information
- 3. ______video - A video clip that gains widespread popularity through the process of Internet sharing, typically through e-mail or IM messages, blogs, and other media-sharing websites
- 6. A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a site
- 7. ______-based - Systems used to establish trust among members of online communities where parties with no prior knowledge of each other use the feedback from their peers to assess the trustworthiness of the peers in the community
- 9. On a Web page, a graphic advertising display linked to the advertiser’s Web page
- 11. Software that gathers user information over an Internet connection without the user’s knowledge
- 12. The process of converting media products developed in one environment (e.g., country) to a form culturally and linguistically acceptable in countries outside the original target market
- 13. The psychological status of willingness to depend on another person or organization
- 14. Lead to higher customer loyalty
- 16. ______marketing - Marketing method that focuses on building a long-term relationship with customers
- 18. Using e-mail to send unwanted ads (sometimes floods of ads)
- 19. ______advertising - Adding advertisements to e-mail messages sent to customers
Down
- 2. to an e-tailer or loyalty programs delivered online or supported electronically
- 4. The matching of services, products, and advertising content with individual consumers and their preferences
- 5. ______rate - The percentage of clickers who actually make a purchase
- 8. ______reality - A live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics
- 9. ______targeting - that uses information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual
- 10. ______log - A record of user activities at a company’s website = when customer register with the site
- 15. product, place, price and promotion
- 17. ______Directly from Customers - ask customers directly what they think about the product and service